Today, I want to try a quick experiment...

 

And I'll share the results with everyone who joins in.

 

For this experiment, I've picked two products from Amazon - both on the same subject, and both by the same authors.

 

(I've chosen hypnotherapy related products because that's what we are all interested in, but I could have chosen related products by any author, in any field.)

 

Ok, so here's the experiment....

 

Using only these two pictures as your guide, if you had to choose between these 2 products, which one would you choose?

 

Click on the image below to register your choice - note: the link will go to our Hypnotension website, not the products themselves!

 

 

Even with all your hypnotherapy knowledge, it's not an obvious choice, is it?

 

You might have chosen the first one because it's "version 2.0"

 

Or maybe you chose it because it's recommended for nighttime use.

 

Or maybe you chose the second one because it includes lots of CDs?

 

Or because it's a 12 week programme.

 

Ok... so assuming you've made your choice and clicked one of the images above... 

 

Let's try two more.

 

Scroll down

 

v

 

v

 

v

 

v

 

v

 

v

 

v

 

v

 

v

 

Welcome back! 

 

Ok, so again... using only these two pictures as your guide, if you had to choose between these 2 products, which one would you choose?

 

 

Yep, it's the same two products, but this time with more information.

 

Which did you choose this time and why?

 

My bet is you were drawn to product two with its 4.5 star rating and 142 reviews.

 

And that this either made you change your mind, or confirmed you'd chosen wisely to start with.

 

Did it? What were your thoughts? Let me know by reply.

 

Cheers

Rob

 

Ps - A quick reminder that you can get RatingScoop at a discount until Friday.