A hypnotherapist I respect
posted in a Facebook group recently, saying that a competitor in her local area had put up an ad about who people shouldn't go to.
The list included 'part-timers' and anyone who asks you to commit to 6/8 sessions.
Now, it was clear from the competitor's website (which looked like a throwback from the 1990's) that he was probably feeling the pressure.
But his aggressive advertising could well have swayed some people towards him.
I mean, at face value it makes sense that a 'part-timer' may not have as much hands-on experience as a full-timer...
And not having to commit to a treatment plans certainly *seems* like it might be less risk to someone who has never been for a treatment before, right?
Now, we all know that life isn't black and white...
At the end of the day, it's your *RESULTS* that matter most.
But if members of the public can't see that, then you're vulnerable to whatever your competition say about you.
They allow your results to shine through, making whatever your competitors say about you as irrelevant as the dodgy looking testimonials on their website.
And when you use Trusted Practitioner to collect client feedback and reviews, you get the reassurance of knowing that your competitors can't leave fake reviews.
Cheers
Rob
Ps - Assuming the competitor is actually good at what he does, but just hampered by a poor website and approach to marketing, then he could also turn himself around the same way very easily.