There was an article in yesterday's Times newspaper, slamming Google for allowing adverts from websites that sell fake reviews.

The most interesting part, however, was the comment from one of the fake-review vendors, who said:

It's a never ending cycle of fakeness, that only serves to destroy customer confidence in the long run.

One more reason why relying on "free" reviews is a bad idea.

But it does show how POWERFUL reviews are at influencing members of the public that businesses feel forced to stoop that low.

Now, as part of our Hypnotension family of practitioners, we strongly advise you to make review collection an absolute priority in your practice.

But we also caution you to choose your review partner carefully.

And although you're probably kicking back for the summer holidays now, we suggest that now is the best time to ask your previous clients to review you.

After all, they are more likely to be feeling full of holiday spirit too.

And if you collect a page full of reviews over the summer, you'll be ready to hit the ground running when you get back to work.

Wishing you a fabulous summer!

Cheers

Rob & Paul

Ps - We've still got our new annual plan at 'rollback' prices - saving 50%